SEO stands for search engine optimization. It is the means by which a company can improve its Google rank so that potential customers who do a search related to what the company has to offer will see the company website listed in the first page of Google’s search engine results.
Optimizing a site for Google is well worth the time and effort for two reasons. One reason is the simple fact that an optimized site will get a lot more traffic than a site that has not been optimized. The Search Engine Journal notes that 75% off all internet users never go past the first page of search engine results. What is more, up to 80% of all internet users do not pay any attention to Google advertisements at the top of any given search engine query.
Another reason why search engine optimization is so important is that it helps a company get in touch with people who are serious about purchasing company products and services. In fact, a top quality SEO job will ensure that a company ranks highly for keywords that are typed in by serious customers, not just those who want to find out more about a particular subject.
More and more people are turning to the internet to finds good and services that they need. A site that has been properly optimized will get not only a lot of traffic but also make a lot of sales. This is why it is important for every single business to either hire someone who knows how to properly optimize a site for search engines or work with an SEO agency that can keep a site optimized on an ongoing basis.