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Why Should Direct Mail Campaigns be a Part of Your Marketing Plan?

Marketing your business does not necessarily mean focusing on online tools or mobile strategies. Although direct mail might seem old-fashioned, it is an effective way to reach your target audience. The benefits of direct mail campaigns make it worth considering when you are looking for ways to reach out and attract new customers to your business. Limiting the Location A key reason that direct mail campaigns are a useful way to reach your target audience …Read More

How Print, Mobile, and Marketing All Tie Together

Combining different marketing strategies to create a single campaign may seem complicated, but it is growing in popularity. Print marketing, which is a traditional form of reaching a target audience, is starting to combine with mobile strategies to create an alternative method of attracting potential customers. Using Mobile Technology Mobile marketing is not limited to just advertisements on mobile devices and applications. It is also possible to combine mobile marketing with print marketing by creating …Read More

Connections Between the Printing and Mailing Industries

Printing and mailing often go hand in hand. Why? When you print something, think about what you are going to do with it. If it is some kind of marketing campaign, it needs to be distributed – and this usually means mailing it. The printing industry often supports the mailing industry. While many people have gone to electronic statements for their credit cards and receive a lot of other things electronically, businesses are still able …Read More

4 Tips for Producing Effective Website Copy

Most businesses realize how important having a website and blog are to generating interest in their product and attracting new customers. They end up wasting a lot of time, effort and money producing a professionally designed site with lots of bells and whistles, but poorly written content. Here are some tips on how to product effective website copy: 1. Write customer focused content. Many businesses make the fatal mistake of focusing all of their content …Read More

5 Quick Dos and Don’ts of Email Marketing

Email marketing may help you reach your target audience or stay in touch with past customers, but it can also create problems if you do not use caution when you are creating a marketing campaign. Fortunately, understanding what is appropriate and what is not will help. Do Not Send Messages Several Times Per Day Never send email ads more than once in a day. Ideally, limit the ads to two or three times per week. …Read More