J.S. McCarthy Calendar

We’re here to give you a sneak peek of just what it takes to get our calendar on your wall. From initial concept, until it lands in your mailbox this video will show you every process from start to finish. The first step in the process is getting the whole team together, including our Creative Director, and our Designer our VP of Marketing in a room. We get together to talk about all the different concepts that we’re thinking about for that year.

We get together and go through the concepts that we all are thinking about, come up with what the theme is going to be, sort of hash out what that’s going to look like on each page, and through each month. After the initial meeting, our designer will go off and make a few different sample pages that we can look at together as a team, decide on what the overall theme of the calendar. Once we’re done with the design we get together here in-house with members from our press room, our pre-press department, our AV department, all the different specialties that go into creating our calendar.

Very few printing companies across the nation can do all the things that we do in-house and one of the things that we do is we sit around as a group in brainstorm all the different techniques that we’ve come up with throughout the course of the year try to integrate them into the calendar to showcase our talents. One of the things that we’re really excited about is that we’re integrating a lot of different paper substrates into this calendar, and there’s going to be a lot of unique characteristics that we’re going to be able to show our clients.

So, some years the calendar theme comes together, and you just know what it’s going to be, other years we have three or four that we try to work out and figure out. We love it when it’s out in production–to stop and see it on different pieces of equipment and really just watch the whole process unfold. You can see a job that you had involvement in from beginning to end. It’s always a nerve-racking process right up until the end, and we can rest easy when we know that they are on their way to their new home.

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