Standard Tuck vs. Reverse Tuck Cartons: Which Is Best for You?

Two of the most common types of folding cartons are the standard straight tuck (SST) carton and the standard reverse tuck (SRT) carton. Both are pervasive forms of packaging that, at first sight, may be difficult to distinguish on the retail shelf. But while they both might look similar to the eye, they are pretty different constructions with pros and cons. Which design is right for you?

First, let's look at the similarities between them.

• Both are constructed of folding carton board (as opposed to corrugated).
• Both are delivered flat so that they can be efficiently stored.
• Both can be assembled manually or by using automation.
• Both open and close quickly from either end of the box.
• Both are used primarily for lightweight items such as health and beauty products, small electronics, toys, and snacks. (Heavier items will require sealing tape.)
• Both can be customized with hanging tabs or dispenser and window cutouts.

Now, let's look at the differences:

‍Standard Straight Tuck (SST) Carton
‍With the SST carton, the top and bottom folds tuck from front to back in the same direction. When a more secure closure is required, the box may contain slit locks to keep the ends in place. Many have film windows that allow shoppers to see the product inside.

The primary difference between straight and reverse tuck cartons is that, on the SST, the ends of the front display panel are concealed inside the package. As a result, the front-facing panel is clean, with no raw edges showing. These cartons are an excellent option for a clean, finished look. You will often see them used for cosmetics and other beauty packaging.

‍Standard Reverse Tuck (SRT) Carton
‍With the SRT carton, the top and bottom folds tuck in opposite directions. Like the SST, the box may contain slit locks to keep the ends in place. Because the folds are in opposite directions, it is less likely that the box will be inadvertently opened at its base.

Reverse tuck cartons are more cost-effective to print than straight ones since the cartons can nest more tightly on the printed sheet. This allows you to fit more cartons per sheet, reducing waste, set-up fees, and cost.

From a retail presentation perspective, one of the drawbacks to the reverse tuck carton is that the flap can interfere with cutout windows depending on the design. A straight tuck carton might be a better choice if your project incorporates a see-through window.

‍Which Is Right for You?
‍So, which type of folding carton is right for you? If cost is the primary consideration, reverse tuck cartons may be the way to go. However, if a sizeable see-through window is critical for your presentation, you will want to consider a straight tuck design.

If you're unsure which is best for your product, speak to one of our packaging experts. We can help!