Direct mail campaigns need to be effective beyond anything else. While it’s also a good idea to make sure they are colorful and informative, they need to be effective. This means that you have to use all of the latest tips and tricks to make sure that readers see the benefit in what you are putting in their mail box.
The QR code is a great way to make sure people are able to benefit from your direct mail campaign. If you have a hard-to-type web address, you can simply place a QR code on your flyer so that people can scan it with their mobile device. They will then be taken to the website where they will learn more about your business.
More and more people are learning about QR codes. Not exactly sure what this code is all about? It stands for quick response and is designed to carry a lot of information inside of it. Mobile devices often have an app that will scan the QR code and decipher it. Depending upon how the QR code was created, it may provide an image, bring you to a website, or send off an email for you.
It’s very easy to incorporate a QR code into a direct mail campaign. It’s not going to cost you anything to create.
There are lots of websites that make it easy to create a QR code to your website or anything else for free. Then you simply add it onto your catalog, post card or anything else that you want to mail to your mailing list.
QR codes make it easier for people to take action. They can go to your website. They can view your menu. They can send you an email. Plus, a QR code makes people want to take action. They want to know what your code is going to reveal to them. So go ahead and make sure your direct mail campaigns are using QR codes.