Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them. Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging. 1. Support recyclability. There are multiple elements even to a “simple” paperboard […]
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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and […]
Be Your Customer’s First Choice
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How […]
Consumer Trends Impacting Packaging
5 COVID-19 Consumer Trends Impacting Packaging…for Good The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to stick around. What […]
Beyond Recycled Paper
Beyond Recycled Paper: 5 (Other) Tips for Sustainable Print We all want to be friendly to the earth, but what is the best strategy for doing so? Often, our first thought is to use recycled paper, and this is an important step. Yet there are other ways to make earth-friendly decisions when designing and ordering […]
Our CFO Crunches More Than Numbers
On Sunday, July, 25th 2021, Matthew Tardiff completed the 140.6-mile Ironman Lake Placid in 13 hours, 22 minutes, and 53 seconds. The event consisted of a 2.4-mile swim, a 112-mile bike, and a 26.2-mile run. The entire J.S. McCarthy family would like to congratulate Matty on this fantastic accomplishment. His dedication and training over the […]
Direct Mail Delivers
After more than a year of the COVID-19 pandemic, the United States economy is on a rebound. As vaccination levels rise and infection rates plummet, businesses are re-opening and people are going back to work. Consumers are eager to return to stores and restaurants. Indeed, in Q1 2021, the U.S. GDP soared at heart-racing annualized […]
The Unboxing Experience
Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. The “unboxing experience” is how buyers feel […]
The Positives of Paper
Are you producing products that need to be packaged? Are you considering doing so? Are you private-labeling products or considering the possibility? If you answered yes to any of these questions, you should know that the substrate you choose for your packaging matters. After all, buyers are heavily influenced by them. Here are four reasons […]