Creating a Sustainable Package

Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them. Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging. 1. Support recyclability. There are multiple elements even to a “simple” paperboard […]

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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and […]

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Direct Mail Delivers

After more than a year of the COVID-19 pandemic, the United States economy is on a rebound. As vaccination levels rise and infection rates plummet, businesses are re-opening and people are going back to work. Consumers are eager to return to stores and restaurants. Indeed, in Q1 2021, the U.S. GDP soared at heart-racing annualized […]

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The Unboxing Experience

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. The “unboxing experience” is how buyers feel […]

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