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Why Should Direct Mail Campaigns be a Part of Your Marketing Plan?

Marketing your business does not necessarily mean focusing on online tools or mobile strategies. Although direct mail might seem old-fashioned, it is an effective way to reach your target audience. The benefits of direct mail campaigns make it worth considering when you are looking for ways to reach out and attract new customers to your business. Limiting the Location A key reason that direct mail campaigns are a useful way to reach your target audience …Read More

How Print, Mobile, and Marketing All Tie Together

Combining different marketing strategies to create a single campaign may seem complicated, but it is growing in popularity. Print marketing, which is a traditional form of reaching a target audience, is starting to combine with mobile strategies to create an alternative method of attracting potential customers. Using Mobile Technology Mobile marketing is not limited to just advertisements on mobile devices and applications. It is also possible to combine mobile marketing with print marketing by creating …Read More

Connections Between the Printing and Mailing Industries

Printing and mailing often go hand in hand. Why? When you print something, think about what you are going to do with it. If it is some kind of marketing campaign, it needs to be distributed – and this usually means mailing it. The printing industry often supports the mailing industry. While many people have gone to electronic statements for their credit cards and receive a lot of other things electronically, businesses are still able …Read More

4 Tips for Producing Effective Website Copy

Most businesses realize how important having a website and blog are to generating interest in their product and attracting new customers. They end up wasting a lot of time, effort and money producing a professionally designed site with lots of bells and whistles, but poorly written content. Here are some tips on how to product effective website copy: 1. Write customer focused content. Many businesses make the fatal mistake of focusing all of their content …Read More

5 Quick Dos and Don’ts of Email Marketing

Email marketing may help you reach your target audience or stay in touch with past customers, but it can also create problems if you do not use caution when you are creating a marketing campaign. Fortunately, understanding what is appropriate and what is not will help. Do Not Send Messages Several Times Per Day Never send email ads more than once in a day. Ideally, limit the ads to two or three times per week. …Read More

3 Ways to Produce an Effective Email Marketing Campaign

Email marketing is an effective way to reach your potential customers, but only if they actually look at the email. The key to creating an effective email marketing campaign is focusing on producing email newsletters, advertisements and announcements that your potential customers are willing to look at when they are already busy. Create a Marketing Plan Set a specific direction for your marketing campaign and work on creating email messages that follow that idea. Organize …Read More

What is SEO and How Can it Boost Your Business?

SEO stands for search engine optimization. It is the means by which a company can improve its Google rank so that potential customers who do a search related to what the company has to offer will see the company website listed in the first page of Google’s search engine results. Optimizing a site for Google is well worth the time and effort for two reasons. One reason is the simple fact that an optimized site …Read More

Your Business Blog and the Fine Art of Posting Frequency

There’s a thin and very high wire the business blogger must traverse. At one end awaits the mighty search engine whose attention you must capture as often as possible. At the other end, your busy readers are pacing. They want to read your content, glean an epiphany or two and still have time to get to the post office before it closes. One slip of the keyboard can send you tumbling endlessly into a blogosphere …Read More

Measuring Your Print Campaigns

Despite all the new technology found on the internet, the old fashion methods of reaching new customers are still powerful and effective. Companies literally spend billions of dollars each year on print marketing ads and campaigns. Managing a successful print campaign is possible when business owners can answer two of the most important questions in marketing? What is your company’s goal, and what are you hoping to accomplish? Perhaps a new product has great potential …Read More

Incorporate QR Codes into Your Direct Mail Campaigns

Direct mail campaigns need to be effective beyond anything else. While it’s also a good idea to make sure they are colorful and informative, they need to be effective. This means that you have to use all of the latest tips and tricks to make sure that readers see the benefit in what you are putting in their mail box. The QR code is a great way to make sure people are able to benefit …Read More