Go to Top

Printing

How Print, Mobile, and Marketing All Tie Together

Combining different marketing strategies to create a single campaign may seem complicated, but it is growing in popularity. Print marketing, which is a traditional form of reaching a target audience, is starting to combine with mobile strategies to create an alternative method of attracting potential customers. Using Mobile Technology Mobile marketing is not limited to just advertisements on mobile devices and applications. It is also possible to combine mobile marketing with print marketing by creating …Read More

Connections Between the Printing and Mailing Industries

Printing and mailing often go hand in hand. Why? When you print something, think about what you are going to do with it. If it is some kind of marketing campaign, it needs to be distributed – and this usually means mailing it. The printing industry often supports the mailing industry. While many people have gone to electronic statements for their credit cards and receive a lot of other things electronically, businesses are still able …Read More

Measuring Your Print Campaigns

Despite all the new technology found on the internet, the old fashion methods of reaching new customers are still powerful and effective. Companies literally spend billions of dollars each year on print marketing ads and campaigns. Managing a successful print campaign is possible when business owners can answer two of the most important questions in marketing? What is your company’s goal, and what are you hoping to accomplish? Perhaps a new product has great potential …Read More