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Email Marketing

5 Quick Dos and Don’ts of Email Marketing

Email marketing may help you reach your target audience or stay in touch with past customers, but it can also create problems if you do not use caution when you are creating a marketing campaign. Fortunately, understanding what is appropriate and what is not will help. Do Not Send Messages Several Times Per Day Never send email ads more than once in a day. Ideally, limit the ads to two or three times per week. …Read More

3 Ways to Produce an Effective Email Marketing Campaign

Email marketing is an effective way to reach your potential customers, but only if they actually look at the email. The key to creating an effective email marketing campaign is focusing on producing email newsletters, advertisements and announcements that your potential customers are willing to look at when they are already busy. Create a Marketing Plan Set a specific direction for your marketing campaign and work on creating email messages that follow that idea. Organize …Read More

7 Ways to Make Your eNewsletter Stand Out

eNewsletters are a very valuable tool for reaching out and keeping in contact with your followers and clients. Many benefits can come out of this marketing effort when they are being used correctly, here are some of our favorites. Company news can be shared.  eNewsletters can contain all of the top news your business has been generating, important industry trends, or pertinent human resources events. It makes complete sense to have an eNewsletter to send out …Read More

4 Ideas to Test Your Emails for Greater Success

It is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open rates, click-throughs, or a further conversion) is to test and try variations of your content and design. Here are 4 …Read More