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Direct Mail

Why Should Direct Mail Campaigns be a Part of Your Marketing Plan?

Marketing your business does not necessarily mean focusing on online tools or mobile strategies. Although direct mail might seem old-fashioned, it is an effective way to reach your target audience. The benefits of direct mail campaigns make it worth considering when you are looking for ways to reach out and attract new customers to your business. Limiting the Location A key reason that direct mail campaigns are a useful way to reach your target audience …Read More

Connections Between the Printing and Mailing Industries

Printing and mailing often go hand in hand. Why? When you print something, think about what you are going to do with it. If it is some kind of marketing campaign, it needs to be distributed – and this usually means mailing it. The printing industry often supports the mailing industry. While many people have gone to electronic statements for their credit cards and receive a lot of other things electronically, businesses are still able …Read More

Incorporate QR Codes into Your Direct Mail Campaigns

Direct mail campaigns need to be effective beyond anything else. While it’s also a good idea to make sure they are colorful and informative, they need to be effective. This means that you have to use all of the latest tips and tricks to make sure that readers see the benefit in what you are putting in their mail box. The QR code is a great way to make sure people are able to benefit …Read More

Direct Mail: Why Do You Still Need It?

Direct mail is still an important part of a comprehensive advertising campaign. While some people may view direct mail as old-fashioned, there is still a significant demographic that can be reached via this tactic. Everyone in the world gets, and opens, their mail, and using direct mail advertising is one of the most effective ways to reach a specific geographical demographic. Online advertising is extremely valuable, but it’s also extremely variable: the people that you …Read More

Make the Most Out of Your Direct Mail Marketing

For companies that run direct mail campaigns, the ability to effectively measure the highs and lows of those campaigns is vital to the success of their advertising as a whole. The following tips will have you well on your way toward making the most out of your company’s direct mail marketing: Utilize a tracking software system that will measure the statistics of your campaign easily and efficiently:  Yes, there is no denying that it may …Read More

Promote Social Media with Direct Mail in 4 Ways

There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites.  Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also create an opportunity for your mail and print channels. Direct mail and social networking efforts can both be improved when …Read More